Film Poster Analysis (1)

 Blade Runner

In this movie poster, it is evident that the genre of the movie is sci-fi and action. This can be seen in the tagline, a verbal code, "Man has made his match... now it's his problem." This tells us that the movie is about how "man" (humanity) has met its "match", meaning that humanity has met another species that is possibly extraterrestrial. The word "match" further suggests how it could be a battle. The idea of a battle is further emphasised through the prop of a gun being held by a character, showing us how violence may be the answer to this war. Furthermore, the setting of the high-tech buildings at the bottom already introduces us to this sci-fi society where humanity has advanced, as the black and white/bluish colour scheme of the buildings connotes to technology and robotics. Additionally, the high key lighting emerging from the man in contrast with the dark and space-like background may symbolise how this man is the protagonist as he will be the light and hope that saves Earth from something unknown from space.

Scary Movie 2

In this poster, it is communicated to us that the movie's genre comedic parody of conventional horror movies. Firstly, this is evident through the actor's facial expressions, which seem overexaggerated, indicating that the poster is intended to be a mockery of horror movies, as the facial expression makes it difficult to take it seriously. Furthermore, the simple vocabulary, a verbal code, of the title further shows how this is a mockery of conventional horror films, as it simplifies the complexity of what horror movies are usually like, showing us how the idea behind the movie is to show how horror movies shouldn't be taken seriously, as they usually are. In addition, the intertextuality on the female actor's t-shirt "I heart dead people" references a horror movie that was created before this one, as the original quote was "I see dead people". This version of the quote mocks the original by making it more stupid, which is comedic as it's very contrasting to the original quote. Additionally, the sans-serif font on the title emphasises how this movie's genre is comedic, as the font connotes softness and approachability, unlike typical horror movies.